Enabling partner success through turnkey marketing campaigns

Market Development Funds (MDF) are an essential part of supporting pipeline generation for most public sector technology organizations. However, a multitude of challenges can arise that lead to unused or ineffective use of dollars.

The MDF Concierge program provides tailored pre-qualified and pre-packaged marketing offerings to help technology & solution providers and their partners grow their public sector business.

Customized Offerings

Offer packages and a-la-carte options available for all budgets.

ROI Guarantees

Provide partners with marketing and sales qualified leads in support of pipeline generation.

Dedicated Project Managers

Public sector marketing experts that will ensure support from project kick-off to proof of performance submission.

We’ll help you make the most of your MDF dollars

The MDF Concierge program can provide you and your partners with an economical way to gain marketing exposure, develop assets for your sales teams, and contribute to pipeline generation. Your MDF dollars will go further by having partners execute focused marketing initiatives that produce greater ROI. Through the MDF portal, you’ll have:

Time

Time committed to coordinating with partners within your ecosystem to review marketing plans and suggest revisions are minimized.

Consistency

Ensure that multi-partner (one-to-many) campaigns are cohesive and correctly leverage your brand and messaging.

Control

Available offerings are pre-selected by you and updated every quarter to ensure that partners have access to activities with measurable ROI and refreshed tactics that allow diversified annual plans.

Trackability

A dashboard view of which tactics are most popular, perform best and partner portal utilization; all to help you make more data-driven MDF marketing decisions.

Custom built portal for you and your partners

Each MDF Concierge portal is uniquely designed to feature your company’s brand. Your team will have administrative access to add and remove offerings, manage partner participation, and more.

Includes everything your partners need to build a comprehensive marketing plan

Partners will be able to choose from pre-selected offerings to build a plan that aligns with their budget and ROI needs. Completed plans include all information required to receive your approval and can be downloaded for easy facilitation of approvals.

How it works

MDF Concierge gives your partners the ability to build integrated marketing plans through an easy to use interface.

Our skills & expertise

The MDF Concierge team is a group of experienced public sector marketers with deep industry and vendor relationships. Some of our most relevant skills are:

  • Project Management
  • Research and Strategy
  • Events
  • Content Development
  • Public Relations
  • Social Media
  • Graphic Design
  • Websites
  • Database Management

Ready to learn more and create your MDF Concierge portal?

Pricing

There is a one-time implementation fee and a monthly service fee. Contact us to learn more about pricing for your organization.

Implementation Fee

The implementation process will include planning, design, development, testing, deployment and partner training for your customized MDF Concierge portal. The implementation fee will be tiered based on the level of customization and reporting you’d like on the administrative side.

  • Upload of company logo and any necessary legal language
  • Show/hide packages that align with your partner needs
  • Workflow management
  • Custom landing page development
  • Two 1-hour training sessions with your channel partners

Monthly Service Fee

Ongoing maintenance ensures your partners have 24/7 access to the MDF Concierge team. The monthly service fee will be tiered based on the number of partners.

  • Senior Government Marketing Project Manager
  • Quarterly upload of new packages and a la carte offerings
  • Site hosting
  • Regular workflow testing
  • Tech support

Frequently asked questions

Simply put, to make your life easier. We understand the challenges associated with MDF and want to help you and your partners make the most of dollars and grow your public sector business. We’re not just helping your partners build a marketing plan, we’ll be an extension of your team to ensure partner goals are achieved and support is provided throughout the entire plan execution.

Your new best friends. We’re a group of experienced public sector marketers with deep industry and vendor relationships. MDF Concierge is a division of Sage Communications, a full-service marketing and public relations agency that specializes in public sector, nonprofit, and enterprise clients.

Our team of public sector marketers works with a wide variety of vendors and third-party organizations to execute your partners’ marketing plans. Your dedicated MDF Concierge project manager will handle vendor contracts, coordinating meetings, be the first “line of defense” with vendors to review deliverables for accuracy, and more. Because we have such deep relationships with these vendors, we understand how to best work with them and how to seamlessly execute campaigns with many stakeholders. We also have unique, custom opportunities through these vendors for you and your partners that are not available to the broader industry.

Yes! We will provide your partner with an itemized invoice, screenshots, leads lists, and any other materials needed for MDF claim submissions.

Not currently. If that is something that you’d like (or require), we can determine integration capabilities with your system.

Please email mdfconcierge@aboutsage.com and we are happy to answer any other questions you have.

It depends on your level of customization and the number of partners that will be using the portal. There is a one-time implementation fee and a monthly service fee. To learn more about pricing for your organization, please email mdfconcierge@aboutsage.com.

No. We have a wide range of options starting at $3,500, along with the option to create a custom plan for partners with specific needs not already included in the available offerings.

There is no limit, but pricing varies based on the number of partners.

You will be able to log in to the administrative side of your customized portal and send invites to partners.

Ideally, each partner will have one designated account holder. Partners can have multiple users if needed.

After you’ve provided them with a budget, they can log into your customized portal and select from dozens of pre-approved offerings. They’ll go through a process similar to any online ordering platform by placing activities in their cart and “checking out.” Once the plan is complete, a downloadable PDF will be provided with all necessary details for you to approve or deny a plan.

The basic level service allows partners to export the PDF plan and email to you to secure approval. Based on your service level and customization preferences, we can add functionality directly in the portal for you to approve or deny plans.

Yes! Your partners will be paired with a dedicated account manager for turnkey execution of everything on their approved marketing plan.

Yes! We have a large variety of proposed activities (like content and lead generation) and will work with you to develop custom options for your partners. You can choose what options are available, and each quarter we add new offerings to keep your partner supported with unique tactics and deliverables.

The top-level categories we have defined are content (e.g. white papers), brand awareness (e.g. LinkedIn display campaigns), lead generation (e.g. content syndication, appointment setting), contact augmentation (e.g. database pull), thought leadership (e.g. byline articles), and events (e.g. webinars). Our goal is to ensure there is a diverse mix of activities that will enable compelling content and drive pipeline generation.

You can be as involved as you’d like. Our team will work directly with your partners to execute the approved activities, ensuring that you can review each component and provide feedback before they’re finalized. Bi-weekly detailed status reports will be delivered to all project stakeholders so that you have visibility into all activities happening across your partner ecosystem.

Contact us

Want to get in touch? We’d love to answer any questions you have and discuss your customized MDF Concierge portal.

+1  703-748-0300

info@mdfconcierge.com

info@mdfconcierge.com
+1 703-748-0300

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